I build Educational Email Courses for AI SaaS companies.
The step between “stranger” and “trial user” that most funnels don’t have. I create it.
Book a Free Diagnostic →What an EEC Does
Most AI SaaS companies have two states in their funnel: stranger and trial user. Nothing in between.
Their funnel looks like this:
Blog/ad → landing page → trial signup → onboarding emails → paid
That works for the small percentage of visitors ready to commit to a trial. The rest leave. They were interested, just not ready.
An Educational Email Course creates a middle state: educated subscriber.
Blog/ad → EEC signup (lower commitment) → 5-7 days of education → trial CTA → onboarding → paid
Learn more about EECs →Who This Is For
AI SaaS companies, Seed to Series A. Developer tools. API-first AI products. Vertical and agentic AI SaaS.
The common pattern: signups come in, but trial-to-paid conversion isn't where it needs to be. Most of the drop-off is silent. Users sign up, open the product once or twice, and disappear.
An EEC catches them before that happens.
Traffic sources that feed it
The EEC landing page gets traffic from the same sources as the trial page. LinkedIn posts by the founder link to it. Blog posts end with it. Paid ads can target it — lower CPA than trial signups because lower commitment. Conference talks mention it.
The difference: the EEC converts cold traffic that would otherwise bounce.
Explore
Educational Email Courses (EEC)
The step between 'stranger' and 'trial user.' A 5-7 day course that turns cold traffic into educated subscribers ready for a trial.
→Behavioral Email Sequences
In DevelopmentEmails triggered by what users actually do during a trial, not by what day it is. For companies with event tracking in place.
→Available EEC Courses
From Tool to Platform: 5 Days on What Moves AI SaaS Past the Growth Ceiling
Coming SoonFor founders past product-market fit. Data architecture, trust economics, usage equations, category education, and informational advantage.
→Mistakes AI SaaS Make
Coming SoonStop Building Features Nobody Sees. The 'Aha!' moment isn't automatic. Learn the 5 fundamental mistakes AI founders make when assuming their product 'sells itself.' If they don't find value in 5 minutes, they're gone.
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